O2 is launching an “AR Store of the Future” on Snapchat today as part of its Black Friday activations. From today until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat ...

Aiming to provide what it calls a slick and efficient experience for customers in retail stores and other public spaces, O2 Business has launched Spatial Insights, a technology that uses video ...

The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

O2 is piloting a new experimental store format in partnership with the Next fashion and homewares chain. The trial will see O2 launch shop-in-shops in four Next stores during October and November as ...